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Forget the pinks, beiges and corals. Scientists say that red really is the sexist color when it comes to lipstick.

British researchers at the University of Manchester found that red lipstick is best for attracting men.  Researchers monitored the eye movements of 50 men who were looking at different images of women and found that participants spent longer fixating on pictures of women wearing red lipstick.

The study also revealed that men spent on average 7.3 seconds staring at red lips, 6.7 seconds on pink lips and 2.2 seconds on lips with no lipstick, according to the Daily Mail.

Previous studies revealed that waitresses who wore red lipstick on the job got more tips from male customers than those wearing brown, pink or no lipstick. When asked why they tipped those specific waitresses more, the men said it was because they found the women with the red lipstick to be more attractive.

This is not the first time the color red has been linked to sexiness. A recent study found that women were more likely to wear red during ovulation. Another study found that women who wore red in their profile pictures received significantly more messages on dating websites than women who wore other colors.