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Drinkaware, UK's leading alcohol education charity has launched a new lifestyle app that helps people monitor their alcohol consumption and set goals to cut back if necessary. 

The free app, initially launched for iPhones, contains an "extensive database" of drink brands, enabling people to keep an accurate record of how much they are drinking. 

For people who decide to set a goal of moderate drinking, the app offers "customized feedback" on their progress. The information is further enhanced with the help of graphs.

The app also equips the ability to present alcohol intake in terms of the relative calorie intake. This feature is quite useful to people who want information on the amount of exercise required to burn off the amount of calories consumed.

The app can also compare an individual's behavior to other anonymous users of the app.

 "We know that while lots of people recognize the need to cut back on their alcohol intake, many lack the support to actually make a change. This app has been designed to help people change their drinking, by providing support and encouragement in a non-judgemental way at the times and locations people need it the most," said Ben Butler, head of digital at Drinkaware, according to The Drinks Business.

"Our app helps people to make positive changes in their relationship with alcohol, so they can start to enjoy the health benefits of cutting down or giving up."

The app for iPhone can be downloaded from here, while the Android version of the app is slated for release early next year.