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The users on Pinterest let out a collective cheer when the social media platform gave them the option to buy from the website directly. Today, this 5-year-old media platform lists over 60 million products from various e-commerce sites, small retailers and other businesses. However, not all products are immediately buyable from the site. The users would have to locate the blue button on the top right corner of the screen that tells you that the item can be bought and shipped to your homes, reports Wired.

Spokeswoman for Pinterest, Jamie Favazza said, "As a catalogue of ideas, our mission isn't to just show you those ideas, but to help you bring them to life." Amongst the top selling ideas, the one that are selling most are the leather leggings, witty t-shirts and blanket scarves amongst other things. So far, the buyable pins were only made available to the iOS users but it will also be made available to the Android users via app update, says Wired.

The Pinterest Shop will launch a curated list of buyable pins that will be selected by the social media staffers from the assortment of pins listed on their portal. The buy option became available from Wednesday for the platform users on iOS. It would be making the app accessible to Android users too. So far, users cannot buy from the website/desktop. This feature will be available on desktop soon. According to Pinterest, this move will drive incremental sales and new customers for the merchants without any additional cost. It will also result in higher mobile conversions as the app is being readily used by the mobile phone users. The buyable pins via mobile app make the purchase simple by simply clicking the buy button. The users do not have to go to the retailer's site to conclude the purchase, says Internet Retailer.