Science/Tech

According to a New Report, Google Wants more Control over Android Ecosystem

By Kanika Gupta | Update Date: Nov 09, 2015 10:33 AM EST

Google now wants to have greater control on the Android's ecosystem and want it to be even more divided. This way, Google will be able to exercise more control over their smartphones, just the way Apple does, by having a decision making power in the creation of the processors. The company has already initiated talks with chip manufacturers to build smartphones that are completely designed and owned by Google, as reported by The Information. While the report did not name the chip manufacturers Google is talking to, but it is speculated that the biggest vendors of Google can be anyone from MediaTrek, Samsung and Qualcomm.

This move comes in response to Apple's growing popularity amongst users. Google wants to become more competitive with the iOS system by rebuilding its Android based operating system as per their design. iOS has been winning the market share while Android has experienced a slight decline from last year, as reported by Ars Technica.

The report also talks about the discussions that took place in the fall season. "Google representatives put forward designs of chips it was interested in co-developing, including a phone's main processor." These new chips will be required for building new Android phones that Google is hoping to release in the coming few years. If Google designs its own chips, they would be able to allocate the correct amount of horsepower to all the features and ensure that each one is running at an optimum speed, reports Forbes.

Even though not much has been said about the Virtual Reality initiative by Google, the company seems to be gearing up internally for a huge push to their VR drive. A report published by Wall Street Journal earlier claimed that Google is preparing to build an Andoid system that will pioneer the Virtual Reality operating system.

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