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Although the impact of Apple watch will never be as big as the iPhone, it is still beginning to show its effects on the watch industry. Just recently, Bloomberg reported that with the launch of Apple Watch, the exports of Swiss watches have hit an all time low of six-years and currently stand at $2 Billion. According to Joe White of App Advice, "Yet for the smart watch industry, the situation couldn't be more different; here, the Apple Watch has helped the industry rocket, and it seems low-end luxury watch brands have suffered most greatly since Cupertino's device hit the market. Fossil Group Inc., for instance, "saw its stock slump 37 percent Nov. 13 after saying fourth-quarter sales may decline as much as 16 percent amid competition with wearable technology,"

According to Digitimes, Apple is currently looking to over 10 million watches in 2015, that includes the 2 Million units that are sold during the holiday season. The new Apple watch will hit the market in second quarter of 2016. The tech-giant is also in the process of developing an app on iOS so that it can troubleshoot iPad and iPhone issues too. Apple has already placed orders on 4-million watches for the fourth quarter which is targeted to meet the holiday sale demand of the customers. Although the company initially planned to order 6 million units but reduced it to 4 million because the demand for the watch will not be as high as expected.