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Yahoo is preventing users blocking ads from accessing its mail in the US. The company has said this is part of a trial it is running.

According to BBC, users get a message saying Yahoo Mail cannot be accessed till they disable the ad-blocking tool in the browser. Users with running various browsers have reported being blocked though many also claimed to have found ways to work around the problem.

Denial of service to users blocking ads is gaining popularity among several websites, and has divided opinion over the internet. While several question companies when they block, yet others come out to support such moves citing the business of internet, while prophesizing that blocking ads will turn more websites into pay services.

Services like YouTube Red for instance require users to pay a monthly fee to access content without ads. Apple's latest iOS supports ad-blocking though Apple's own ads are not blocked.

 "At Yahoo, we are continually developing and testing new product experiences. This is a test we're running for a small number of Yahoo Mail users in the US," a Yahoo spokesperson told PC Magazine.

While the debate on whether or not internet users should block ads continues, organizations are finding ways to work around the problem and in some ways also realize new revenue models.