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Public health authorities in Boston, Massachusetts force a temporary closure of Chipotle restaurant after receiving multiple food poisoning complaints from Boston College basketball players.

About 30 players who ate at Chipotle Brighton restaurant in Cleveland Circle last Saturday manifested signs and symptoms of foodborne illness according to Reuters.

As a result, Boston College paid the price of losing to UMass-Lowell the next day after a number of its sickened players failed to show up in the game.

So far, the federal and state health authorities are still figuring out if the Boston case is linked to the nationwide E.Coli outbreak.

"We cannot confirm a cause of the illness at this time, but we are coordinating with Boston public health officials to determine the cause," remarked Scott Zoback of Massachusetts health agency as quoted saying in the New York Daily News.

Chipotle is currently under fire as 52 people in nine American states reportedly fell ill after eating at the famous burrito restaurant.

The gastrointestinal crisis has also taken a heavy toll on Chipotle's prospects of regaining public confidence after the massive food safety failures that hit the 1, 900-strong burrito chain.

Bloomberg reported that Chipotle stock prices have sunk deeply to new lows as sales suffer a steep decline.

Before the E.Coli fiasco, Chipotle prided itself as the anti-thesis to unhealthy fastfood chains. It was banking on its mission to deliver a healthy and sustainable alternative to fastfood household names by serving fresh burritos.

Unfortunately for Chipotle, being fresh, healthy, and sustainable does not always guarantee food safety.