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Facebook and other social media is too tough to leave, says researchers at Cornell Information Science.

"These results show just how difficult daily decisions about social media use can be," said Eric Baumer, the study's first author and Information Science and Communication Researcher at Cornell, in a news release.

Those who try to leave, but find that it is too addictive will get back, as will those who want to use Facebook to showcase their online presence.

On the other hand, those who dislike Facebook's intrusion or are part of other social media accounts are more likely to opt out of it.

"In addition to concerns over personal addiction, people are reluctant about corporations collecting, analyzing, and potentially monetizing their personal information. However, Facebook also serves numerous important social functions, in some cases providing the only means for certain groups to keep in touch. These results highlight the complexities involved in people's ongoing decisions about how to use, or not use, social media."

Earlier, researchers felt that the social media site, launched on February 4, 2004, might actually make you more depressed.

Those who use Facebook and also compared their lives to those of their friends tend to be linked to more depression and anxiety, according to a recent study  published in the Journal of Social and Clinical Psychology