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If the rumors are to be believed then Apple, California-based tech giant is at the brink of finalizing the deals with LG and Samsung to bring a new kind of technology in the iPhone. The display may be changed to OLED (organic light-emitting diode) that promises to offer better quality pictures as compared to the display that Apple currently uses, liquid crystal, a standard type of display that has been used in computers for many years. The possible change in the screen was reported by The Electronic Times, a Korean tech publication, on the condition of anonymity.

This move would bring the first substantial change in the screen technology for the iPhones since 2010 when they first introduced the retina display that enhanced the overall picture quality to many levels. Even with new display technology such as Retina display, the company has relied heavily on the LCD technology since the debut of the iPhone in 2007. Apple spokeswoman did not comment and neither did Samsung or LG who did not respond to the request for a comment. There have also bee other stories from Nikkei in Japan that Apple is working on its next display technology within the next few years, reports CNET

Nothing gets speculated more in the technology industry the way next iPhone's features does. Publications keep looking out for even the smallest hints that can shed more light on the upcoming device by Apple. There have been all kinds of rumors about iPhone 7's specifications. Some say it will be slimmer or there will be a new feature like wireless charging. There have also been rumors that Apple will not have the headphone jack anymore. Sometimes these rumors are right and sometimes they are wrong. However, with OLED, the company has been hot and cold about their opinion about it. Three years ago, Tim Cook, Apple's CEO said "If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display." But today they seem to think differently, as reported by Reuters