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Even though most companies will feel threatened by the prospective Apple Car, but Tesla CEO, Elon Musk, doesn't share the sentiment. In fact, he seemed happy to see Apple is making a foray into the electric car market. "It will expand the industry," Musk told the BBC this week, before endorsing the goals of his own company. "Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same time helping other companies to make electric cars as well."

Unlike the others, Musk is almost certain that Apple is in the process of developing an electric car and referred to Project Titan as an "open secret", he said in an interview. "It's pretty hard to hide something if you hire over a thousand engineers to do it," Musk said. Apple started the hiring spree for their Project Titan back in February. Even the new hires back then suggested that the company is looking to do a lot more than just spruce up CarPlay dashboard software. Throughout 2015, the company has been bringing executives and specialists on board from Tesla, Nvidia, Chrysler, A123 Systems (advanced battery makers) etc. Only last week, the company registered domain names such as apple.car and apple.auto that further fueled that rumor that Apple's electric car by 2019, as reported by Mac World

"I think all transport, with the exception of rockets, will go full electric," Musk stated when asked about the role of Tesla. "I see the value of Tesla as an accelerant, a catalyst, in that transition. I think that Tesla may be, when one looks back on it from a historical perspective, an accelerate in that transition by a decade, maybe more," reported Venture Beat