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H&M is introducing more products to its beauty collection by adding the organic variants. "Conscious," the new line includes as many as 30 new products for the skin, hair and body care that have organic certification approved by Ecocert. You can find products like lip balm, body wash via hand cream, dry shampoo and even roll-on deodorant that is free from aluminum. According to the famous fashion brand, the idea is to promote a natural approach to beauty with the help of their eco-friendly products. Get the regular use cosmetics and new innovative items such as pre-shampoo hair oil and three types of face mask with a selection of hand creams that can be carried in a purse, reported Vogue.

The latest addition, body care, comes with unisex fragrances based on aromatherapy, Vitalising, with distinct fragrance of grape, lime and mandarin. Another one is 'Relaxing', a combination of rosemary, and lavender with a hint of vetiver.

"We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection," says Sara Wallander, concept designer at H&M's beauty department. "We always aim to develop our products to high and responsible standards in both materials and production. With the Conscious range we have taken this philosophy even further." We are very proud to now be able to offer organic beauty to our customers," says Hollywood Reporter. The new collection will hit the stores on April 7^th and corresponds with the Conscious Exclusive Collection, the latest installment of H&M's Conscious fashion line.