Mental Health

One-third of People Who Drink at Home do not Measure the Alcohol Content

By Drishya Nair | Update Date: Jul 20, 2012 11:32 AM EDT

A latest study warns those who drink at home to check how strong the alcohol content is.

Apparently, less than one-third of people who drink at home, pay attention to how strong their drinks are, claims the study. And, surprisingly, the study found the younger generation to be more conscious about the alcohol content when they pour a drink for themselves at home.

The study results revealed that while some 38 per cent of 18-24 year olds drinking at home checked the strength of their drink, only 27 percent of those between 25 and 64 years of age seemed to measure their alcohol consumption, reports Mail Online.

According to a team from market researchers Mintel, a possible explanation could be that since younger people drink more, they are more likely to measure their alcohol content. It could be perhaps they want to get drunk faster, that they make stronger drinks for themselves.

The study also found that more than half of those between 18 and 24 years of age drink at home before going out in the evenings while only 7 percent of over-45s do the same.

Between the year 2009 and 2011, the number of people drinking at home fell from 75 per cent to 71 per cent and also, there was a drop seen in the frequency of drinking at home.

It was found that 38 percent of 18-24 year olds agreed that drink more often with their friends at home, instead of going out.

The top five drinks people generally consume at home were found to be white wine, lager, red wine, rose wine and cider and  it was found that people from South West were most likely to drink at home, while Yorkshire and the Humberside had the heaviest drinkers.

"As a nation well-acquainted with booze, most adults have a vague idea of their drink's strength. But hampered with tighter household budgets, people have cut back on drinking in the home, though it remains the more affordable alternative to drinking in a pub or bar," Alex Beckett, of Mintel was quoted as saying by Mail Online.

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