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Moroccan TV show, Sabahiyat on Channel 2M has sparked outrage over its latest makeup tutorial that teaches women to cover up their domestic abuse bruises with makeup.

CNN reported that the TV segment first used makeup to create domestic abuse bruises on the eyes and cheeks of the model and later showed how to apply concealer to cover them up. The segment was broadcast on Nov. 23, two days before the International Day for the Elimination of Violence Against Women.

"It's a painful and sorrowful topic, but on the occasion of the International Day for the Elimination of Violence Against Women,we will show you the makeup to cover the signs of beatings. It is a topic we lack the courage to discuss," said the makeup artist in the show.

The segment drew harsh criticisms from domestic violence activists and sparked a backlash on social media as a result of which, a Change.org petition was drawn calling for an apology and severe sanctions against the show. The petition essentially denounces the message of normalization with violence against women. It suggests that instead of teaching women how to cover their bruises, the money and time put into the segment would have been better spent teaching men not to hit women in the first place.

The channel has since removed the clip from its website in an attempt to apologize for the offensive segment. It also issued a statement claiming the segment was inappropriate, an editorial error of judgment and in violation of its policy of 27 years that advocated for women's rights.

The channel's apology has done little to stifle the outrage on social media with the petition on Change.org being signed by more than 2000 people as of Tuesday.