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Jackie Silverman, an assistant professor of marketing at the University of Delaware, looked into the allure of streaks and why individuals become fixated on maintaining them. 

From the renowned achievements of athletes like Cal Ripken Jr. to personal pursuits tracked through apps, streaks hold a significant place in human behavior. This led to the publication of two papers dissecting the impact of streaks on consumer decisions. 

Motivation through streaks

In one study, Silverman and her team uncovered the strong motivational pull exerted by streaks, whether facilitated by language-learning apps or fitness programs. Even artificially sustained streaks can drive individuals to persist in their endeavors, highlighting the psychological attachment or a sense of accomplishment formed with streaks.

The demotivating effect of broken streaks

On the other hand, the second study reveals the demotivating effect of breaking streaks. The study indicates that individuals not only feel the loss of momentum, but also experience a sense of failure when streaks are disrupted, emphasizing the delicate balance between motivation and setbacks.

Technology and predicting behaviors

To promote continuous use of their products, Silverman explains that companies leverage streaks to encourage consistent product usage, but Silverman suggests a different approach. Instead of highlighting broken streaks, offering alternative methods to maintain streaks can sustain user engagement without discouraging them.

The researchers explored how recent streaks influence the expectations of individuals regarding their future behavior. Whether it means adhering to a diet or meeting productivity goals, streaks shape self-perception and confidence in continued success.

The research underscores the significant impact streaks have on self-confidence and decision-making processes. These studies help understand how individuals can make informed choices and encourage thoughtful engagement with technology and personal goals.