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Many people find comfort in watching TV series reruns, especially during stressful times.

TV Series Reruns vs. Cognitive Ease

In the last year, most people have experienced a heavier cognitive load than before. Cognitive load refers to the amount of stress put on working memory. During the pandemic, people had to keep up with more information and make more decisions than they normally did. This increased cognitive load made watching familiar TV shows more appealing because it required less mental effort. Shows like "New Girl" or "Friends" provide ease since viewers already know the plot and characters.

Psychological Comfort

The pandemic brought anxiety and uncertainty, and familiar TV shows offer a sense of control and warmth. During uncertain times, the predictability of a favorite show can be soothing. Knowing how a story unfolds and ends eliminates the stress of unknown outcomes, providing a reassuring experience. This is particularly important when daily life is filled with unpredictable events and decisions.

The Mere Exposure Effect

Research continually supports the mere exposure effect. The more times people are exposed to something, the more they tend to like it later on. This happens because experiencing something previously increases perceptual fluency, or the ease with which information is processed in subsequent experiences. When something is easy to process, it tends to elicit positive emotions. This makes reruns more appealing than new, unknown shows.

Restorative Benefits

Familiar TV shows can help restore feelings of self-control and energy levels. When people are mentally exhausted, familiar shows act as a mental break, allowing them to relax and recharge. The predictable and enjoyable nature of these shows provides a simple pleasure that helps alleviate mental fatigue.

Emotional Connection

Reruns foster an emotional connection. People often associate certain shows with positive memories and emotions. Watching these shows can evoke feelings of nostalgia and happiness. This emotional connection enhances the overall viewing experience, making reruns a preferred choice for many.