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Extensive social media use is associated with higher rates of burnout among Europeans, particularly those aged 18 to 34, according to the 2024 STADA Health Report. 

The report, based on a survey of 46,000 respondents across 23 countries, revealed that 60% of Europeans have experienced burnout, with a significant impact on younger adults.

Among the surveyed age group, 69% are familiar with burnout, highlighting the role of social media in contributing to mental exhaustion. Those who spend the most time on social platforms are notably more likely to suffer from burnout compared to moderate users (68% vs. 53%), according to Daily Jang.

Women appear to be disproportionately affected, with 65% reporting burnout compared to 54% of men. The study also found body image issues among women, with 51% feeling overweight and 38% engaging in social comparisons on these platforms.

Loneliness is another concerning outcome linked to social media use, particularly among young adults. The report showed that 63% of 18-35 year-olds in Europe report feeling lonely, compared to 41% of those aged 55 and over. Among frequent social media users, 64% experience loneliness, contrasting with 44% of those with less screen time.

Despite the findings, only 20% of young Europeans attributed their loneliness to excessive social media use, pointing instead to work stress (27%), remote work and childcare responsibilities (15%), loss of loved ones (14%), and professional relocations (14%).

The insights highlight the complex relationship between social media habits, mental health, and social well-being among young Europeans, stressing the need for nuanced approaches to mitigate the adverse effects of digital engagement.