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It may be an age old saying that "size matters" or just a marketing gimmick, but now science has proven once and for all that it sure does matter to women when they're picking out a mate - whether it's his height, his shoulder width or his penis size.

According to research published in the Proceedings of the National Academy of Sciences, Australian and Canadian scientists studied what women look for in men when they're searching for a partner.

"We found that flaccid penis size had a significant influence on male attractiveness," the authors write.

"Males with a larger penis were rated as being relatively more attractive. Our results directly contradict claims that penis size is unimportant to most females."

Most of these studies had either asked women directly about their preferences or had them rate the attractiveness of different male figures that varied only in penis length. Biologists led by Brian Mautz from the Australian National University in Acton did not just wonder about the size of a man's penis, but also how women viewed other parts of the male body when deciding whether he is attractive or not.  Facial symmetry and body shape have already been proven to play a vital role in sexual selection. However, the finding that penis size matters to women was a new finding, Mautz said.

The researchers analyzed data of 343 computer-generated male figures that varied in penis size, as well as in height and shoulder-to-hip ratio-traits that other research has linked to attractiveness and reproductive success. Mautz and colleagues turned the figures into short video clips and projected them, life-sized, onto a wall for viewing by 105 women. Each woman watched a random set of 53 figures and rated their attractiveness as potential sexual partners on a scale of 1 to 7.