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For the first time, Butterball is enlisting the help of men for its Turkey Talk Line during the holidays.

The 32-year-old talk line has long offered advice to anyone overwhelmed by making the perfect turkey for Thanksgiving Day and the rest of the year-end holiday season.

The line, launched in 1981, has grown from just six operators to about 60. The surprising fact is it has never hired men before in these 32 years.

"It's the perfect time, because we have seen more and more men involved in Thanksgiving dinner," said Mary Clingman, director of the Butterball Turkey line. When the talk line started, only about 9 percent of calls that came in were from men. But now, about one in every four calls are from men, she also adds.

Butterball, which is based in Garner, N.C., will offer an online application for men age 25 and up to apply to be the spokesman for the line. The spokesman, who will man the help line and offer turkey tips via media appearances, can be based anywhere but hotline operators should live near Chicago.

The online application will be available from Monday, and will close on Oct. 20.

The main requirement, however is, you have to want to help people.

The talk line is going to be staffed during business hours November and December. It is expected that the reach will be up to 1 million turkey makers via all of its channels. Taking a step further, previous year it also launched a smartphone app. The talk line is also taking help from other social tools like Facebook live chats to reach out and help more people.