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We're taught at a very young age that you can't judge a book by its cover. However, a new study reveals that one in three children are worried about how attractive they are. The UK study also found that 18 percent of children have cried because they feel ugly.

British children found that a third of children started noticing their looks before they turn five year old, and more than three quarters of children were aware of their personal appearance by the age of eight.

Unsurprisingly, girls are significantly more likely than boys to be unhappy with their looks. The study revealed that over half of girls are worried about their attractiveness. One in four girls have also cried about their appearance.

However, the study also revealed that an increasing number of boys are worried about their looks, with one in ten boys having cried about not being attractive enough.

Researcher found that 69 percent of parents frequently tell their children "it's what's inside that counts". However, 50 percent of children tell their children that looks are important and that "they must make the most of them".

"When someone who has achieved as much as Rebecca Adlington feels low simply because of her looks, something is wrong in society," said Netmums founder Siobhan Freegard, according to the Daily Mail.

"While being beautiful is a blessing, there is some evidence children are beginning to feel it is more important than every other attribute - and that simply isn't right. Success and self worth needs to have many forms, not all of them coated in cosmetics," Freegard added.