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Going bald is so frightening that most men would gladly trade their beloved beer and porn for thicker hair.

A new survey revealed that 69 percent of men worry about the thickness of their hair, and most would even give up beer and porn for a fuller-looking mane. However, men weren't too willing to trade sex for hair. The survey, which was conducted by the NPD Group, revealed that only 8 percent of men said they would give up sex if it meant they'd have more hair.

The survey revealed that 51 percent of the men who fret about thinning hair said that it's something they worry about frequently, according to the Daily Mail.

Researchers found that men are also just as worried about impotence as they are about hair loss.

They survey revealed that a man's lifestyle situation determines the amount of time he spends on his hair. Researchers found that 60 percent overall said that spending 10 minutes a day on hair is enough. However, 40 percent of men with children said they spend at least 16 minutes a day on grooming their hair. However, only 26 percent of men without children said they would spend that kind of time each day on grooming routines.

Grooming routines include activities like dyeing their hair, getting a manicure or pedicure, covering patches of thinning hair or going to a tanning salon.