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Oral-B will be introducing the "world's first available interactive electric toothbrush" equipped with Bluetooth 4.0 at the forthcoming Mobile World Congress 2014, the company announced in a press release. 

The toothbrush will work in conjunction with an accompanied Oral-B app for smartphones that will provide real-time guidance while brushing. In addition, the app will also record the brushing activity as data which can be then shared with dental professional. 

Unlike previous connected (read smart) toothbrushes, this utilizes two-way communications which is the app can also communicate back with the brush for more personalized bushing. 

"Oral-B has been a leading innovator in oral care for more than 60 years, and we're proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe," said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble in the press release.

"It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one."

The toothbrush also promises to remove approximately 100 percent more plaque than a regular manual toothbrush. Apart from six different modes, the toothbrush equips with siz different brush heads like CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone. 

According to the press release, the interactive toothbrush will hit shelves this spring but in limited quantities.