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With the S series, Samsung changed the way their phones look and feel, giving the device a complete uplift from its Galaxy S6 variants. Galaxy S7 is geared towards performance and cost effectiveness with very changes to its design. According to The Korea Times, Samsung will limit the design change as much as possible so that it can control the costs of the device. If the rumor is true, the device will look similar to the Galaxy S6 and the look of the exterior will pretty much remain the same. What is expected to change is the camera quality and the performance of the processor, with new added features.

"As the S6 and S6 Edge represented progress, the S7 will have improvements both in picture quality, performance and other some new features. But because smartphones have already been commoditized, you don't need to spend more on a surface overhaul," said The Korea Times' source. "The key point is can consumers enjoy content with enhanced viewing quality and boosted processing speed," says Forbes

The Galaxy S7 will bring in higher resolutions, brighter displays and make it more practical for regular use. The new Galaxy S7 will is due to be unveiled in a few months but they may have a big problem on their hands ahead of its launch. This phone is rumored to be the flagship device and as per the new report, the company may have to integrate a heat pipe into its internal design to prevent the heating issue. A heat pipe will help circulate the fluid as it evaporates into vapor and then cools down, diffusing the heat created by the device in the process. The report also notes that the company is considering heat pipes of various shapes and sizes, though the final decision may not be taken until the end of the final year, as reported by Techno Buffalo.