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Apple iPhone 7 Release Date, Specs, Price Update: New reports suggest Apple is planning to launch not two but three iPhone 7 variants this year. According to tech blog site Mobipicker, citing information from an anonymous source, the iPad maker will release three iPhone 7 models including an iPhone 7, an iPhone 7 Plus and an iPhone 7 Pro or Plus Premium.

The reports claims that, Apple device makers Foxconn and Pegatron have already increased their workforce in order to meet production demand for the three iPhone 7 variants, according to CNET. Until now, it was rumored that the iPhone 7 would be launched alongside a Plus variant just like the previous two flagship iPhone iterations. However, now, the report about a third iPhone 7 variant raises questions as to what extra features the handset would offer as compared to the other variants.

While the Cupertino hasn't officially announced anything about specifications of the upcoming iPhone, CEO Tim Cook, in a recent interview, was quoted saying that the company is certainly doing all they can to bring a new iPhone that will compel people to upgrade to the new phone.

"We've got great innovation in the pipeline. New iPhones that will incentivize you and other people [who] have iPhones today to upgrade to new iPhones," Cook said during the interview, reported The Christian Times.  "We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder how did I live without this."

The new iPhone 7 is expected to get released in September if in case Apple follows its normal release schedule. We advise our readers to take the iPhone 7 specification rumors with a grain of salt as the iPhone maker is yet to announce what it has in store.