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Lyft's famous pink mustache has been given a retirement party after it introduced its new glowing hulk of pink plastic called the GlowStache. Melissa Waters, vice president of marketing said that however the pink stays "It's loud, proud, quirky, fun," she expressed.

Passengers can Color-Connect with their Drivers

The San Francisco ride-hailing company is rolling out Amp, instead of its usual and distinctive "Stache". The Amp is an illuminated device fixed on the dashboard. The Amp will change colors from teal, green, orange, silver, purple and yellow to help drivers and passengers connect to each other.

At a presentation on Monday, The Vice president of Lyft Tali Rapaport explained "Amp is the best presenter of our brand and where we're going in the future. We think the mustache is an incredible relic and will live on in an important place in Lyft memorabilia. It's more a signifier of our past than our present or future." 

Easy location of passengers

This innovation on Lyft cars, will have greater use for multiple ride-hailing cars and dark or foggy nights for riders to easily locate their drivers. It is also highly futuristic and is expected to come in play with autonomous cars where passengers can locate their car rightly with the Glowstache.

The updated app lets passengers to show their personalized Amp color for each ride to get identified by their drivers.

You have a message!

Apart from these passengers will also get time to time cheery text messages like "Hello Sarah" or "Happy New Year" and more to help hearing-impaired drivers communicate with passengers. However, Lyft mentioned that it wouldn't use the messages for advertising as they are intended to "enhance the passenger ride experience."

Lyft is expected to roll out the device city by city, shipping it for free to all local drivers and soon to the whole of the country by mid-2017.  It is to be noted that Uber has experimented with something similar to Amp, in the last year at Seattle on a color-coded device, called Spot.