Mental Health

Social Media Could Make You Materialistic and Unhappy, Study Claims

By Dynne C. | Update Date: Jan 24, 2024 01:08 AM EST

The excessive use of social media platforms could be linked to increased materialism and decreased overall well-being.

A study has revealed that individuals with a materialistic mindset, exposed to curated lives on social media, are prone to passive and addictive user behavior. The research, based on responses from over 1,200 participants, revealed a downward spiral -- materialism correlated with social comparison, passive social media use, addiction, heightened stress, and ultimately, diminished life satisfaction.

The ease of comparison on social media, especially through passive content consumption, could intensify materialistic tendencies and contribute to addictive usage patterns. Lead researcher Dr. Phillip Ozimek emphasized the association between social media use and risks, particularly for those with materialistic inclinations. 

The study suggested that being mindful of social media use without complete abandonment is essential. It also proposed monitoring materialism and social media use as potential indicators for interventions in mental health treatment. Social media, once a source of connection, may inadvertently become a stepping stone to unhappiness, urging users to reevaluate their online habits for improved well-being.

Materialism, comparison, and unhappiness 

The constant exposure to curated lifestyles and possessions showcased by others can create a desire for similar possessions. This creates a culture of comparison and competition.

The pursuit of materialistic goals often leads to a short-lived satisfaction derived from acquiring possessions. Social media, by amplifying these materialistic pursuits, may contribute to a cycle of unfulfillment and dissatisfaction.

Social media platforms are also open platforms for unhealthy social comparison. Individuals tend to compare their lives with the highlight reels of others, leading to a distorted perception of reality. This constant comparison can fuel feelings of inadequacy and unhappiness.

While social media is not inherently negative, moderation is key. Establishing a healthy relationship with these platforms, focusing on meaningful connections rather than material possessions, can contribute to improved mental well-being.

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